Pro Logo: Brands as a Factor of Progress - M. Chevalier - Books - Palgrave Macmillan - 9781349514113 - 2004
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M. Chevalier
Pro Logo: Brands as a Factor of Progress 1st ed. 2004 edition

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In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

322 pages, XIV, 322 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2004
ISBN13 9781349514113
Publishers Palgrave Macmillan
Pages 322
Dimensions 152 × 229 × 27 mm   ·   516 g

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