Pro Logo: Brands as a Factor of Progress - M. Chevalier - Books - Palgrave USA - 9781403918253 - October 10, 2003
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M. Chevalier
Pro Logo: Brands as a Factor of Progress 2004 edition

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In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

336 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 10, 2003
ISBN13 9781403918253
Publishers Palgrave USA
Pages 322
Dimensions 224 × 145 × 28 mm   ·   644 g

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