Corporate Communication: Critical Business Asset for Strategic Global Change - Michael Goodman - Books - Peter Lang Publishing Inc - 9781433119255 - December 17, 2014
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Corporate Communication: Critical Business Asset for Strategic Global Change New edition

Michael Goodman

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Corporate Communication: Critical Business Asset for Strategic Global Change New edition

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

229 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 17, 2014
ISBN13 9781433119255
Publishers Peter Lang Publishing Inc
Pages 229
Dimensions 255 × 180 × 15 mm   ·   488 g
Language English  
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