Corporate Communication: Critical Business Asset for Strategic Global Change - Michael Goodman - Books - Peter Lang Publishing Inc - 9781433119262 - December 30, 2014
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Michael Goodman
Corporate Communication: Critical Business Asset for Strategic Global Change New edition

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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

229 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2014
ISBN13 9781433119262
Publishers Peter Lang Publishing Inc
Pages 229
Dimensions 259 × 184 × 19 mm   ·   626 g
Language English  

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