The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness - Gianluigi Guido - Books - Springer-Verlag New York Inc. - 9781461356455 - October 12, 2012
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness Softcover reprint of the original 1st ed. 2001 edition

Gianluigi Guido

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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness Softcover reprint of the original 1st ed. 2001 edition

296 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2012
ISBN13 9781461356455
Publishers Springer-Verlag New York Inc.
Pages 296
Dimensions 155 × 235 × 17 mm   ·   449 g
Language English  
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