Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism - Gianluigi Guido - Books - Peter Lang AG, Internationaler Verlag de - 9783034321037 - March 7, 2016
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Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism New edition

Gianluigi Guido

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Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism New edition

This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

187 pages, 40

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 7, 2016
ISBN13 9783034321037
Publishers Peter Lang AG, Internationaler Verlag de
Pages 187
Dimensions 152 × 227 × 16 mm   ·   272 g
Language German  
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