International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development - A. Coskun Samli - Books - Springer-Verlag New York Inc. - 9781461451242 - November 27, 2012
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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development 2013 edition

A. Coskun Samli

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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development 2013 edition

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

170 pages, 20 black & white illustrations, 59 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2012
ISBN13 9781461451242
Publishers Springer-Verlag New York Inc.
Pages 170
Dimensions 162 × 240 × 17 mm   ·   449 g
Language English  
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