International Dictionary of Marketing and Communication - Frank William. Jefkins - Books - Springer-Verlag New York Inc. - 9781468415254 - March 29, 2012
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Frank William. Jefkins
International Dictionary of Marketing and Communication Softcover reprint of the original 1st ed. 1987 edition

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This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.

392 pages, black & white illustrations, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2012
ISBN13 9781468415254
Publishers Springer-Verlag New York Inc.
Pages 392
Dimensions 152 × 229 × 21 mm   ·   539 g
Language English  

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