Strategic Sport Communication - Paul M. Pedersen - Books - Human Kinetics Publishers - 9781492525776 - October 4, 2016
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Paul M. Pedersen
Strategic Sport Communication 2nd edition

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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

black & white illustrations, black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 4, 2016
ISBN13 9781492525776
Publishers Human Kinetics Publishers
Pages 424
Dimensions 221 × 290 × 27 mm   ·   1.20 kg
Language English  

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