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Strategic Sport Communication Paul M. Pedersen Third edition
Strategic Sport Communication
Paul M. Pedersen
Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
472 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 5, 2020 |
| ISBN13 | 9781492594499 |
| Publishers | Human Kinetics Publishers |
| Pages | 472 |
| Dimensions | 281 × 217 × 28 mm · 1.09 kg |
| Language | English |
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