Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication - Brandi Watkins - Books - Lexington Books - 9781498540056 - October 15, 2018
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Brandi Watkins
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Integrated Marketing Communication

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This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

148 pages, 4 Graphs; 7 Tables, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2018
ISBN13 9781498540056
Publishers Lexington Books
Pages 148
Dimensions 159 × 232 × 16 mm   ·   439 g
Language English  

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