Strategic Management in the Media: Theory to Practice - Lucy Kung - Books - Sage Publications Ltd - 9781529773699 - December 25, 2023
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Strategic Management in the Media: Theory to Practice 3 Revised edition

Lucy Kung

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Strategic Management in the Media: Theory to Practice 3 Revised edition

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

216 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 25, 2023
ISBN13 9781529773699
Publishers Sage Publications Ltd
Pages 280
Dimensions 242 × 170 × 20 mm   ·   488 g
Language English  

See all of Lucy Kung ( e.g. Paperback Book and Hardcover Book )