Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods - Young Joon Lim - Books - Bloomsbury Publishing Plc - 9781538197868 - October 23, 2024
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Young Joon Lim
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

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Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2024
ISBN13 9781538197868
Publishers Bloomsbury Publishing Plc
Pages 310
Dimensions 183 × 260 × 23 mm   ·   703 g

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