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Strategic Marketing for Success in Retailing
A. Coskun Samli
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Strategic Marketing for Success in Retailing
A. Coskun Samli
This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.
416 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 24, 1998 |
| ISBN13 | 9781567201864 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 416 |
| Dimensions | 156 × 234 × 23 mm · 798 g |
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