Rethinking Marketing: Qualitative Strategies and Exotic Visions - Alf H. Walle - Books - Bloomsbury Publishing Plc - 9781567203882 - November 30, 2000
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Rethinking Marketing: Qualitative Strategies and Exotic Visions

Alf H. Walle

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Rethinking Marketing: Qualitative Strategies and Exotic Visions

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

228 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2000
ISBN13 9781567203882
Publishers Bloomsbury Publishing Plc
Pages 232
Dimensions 156 × 234 × 14 mm   ·   508 g
Language English  
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