Exotic Visions in Marketing Theory and Practice - Alf H. Walle - Books - Bloomsbury Publishing Plc - 9781567203943 - December 30, 2001
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Alf H. Walle
Exotic Visions in Marketing Theory and Practice

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Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

250 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2001
ISBN13 9781567203943
Publishers Bloomsbury Publishing Plc
Pages 264
Dimensions 156 × 235 × 25 mm   ·   607 g
Language English  

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