Understanding User-Web Interactions via Web Analytics - Synthesis Lectures on Information Concepts, Retrieval, and Services - Bernard J. Jansen - Books - Morgan & Claypool Publishers - 9781598298512 - September 1, 2009
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Bernard J. Jansen
Understanding User-Web Interactions via Web Analytics - Synthesis Lectures on Information Concepts, Retrieval, and Services

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Presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The text first provides an overview of Web analytics. It then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach.

116 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2009
ISBN13 9781598298512
Publishers Morgan & Claypool Publishers
Pages 102
Dimensions 234 × 169 × 11 mm   ·   213 g
Language English  
Series Editor Marchionini, Gary

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