A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - David Michaelson - Books - Business Expert Press - 9781606499849 - May 30, 2014
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Second edition

David Michaelson

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Second edition

Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

286 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2014
ISBN13 9781606499849
Publishers Business Expert Press
Pages 286
Dimensions 230 × 154 × 19 mm   ·   406 g
Language English  
Contributor Institute for Public Relations
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