Sport Marketing - Windy Dees - Books - Human Kinetics Publishers - 9781718228139 - September 29, 2025
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Windy Dees
Sport Marketing Sixth edition

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Empower future sport marketers to excel in a dynamic digital era by mastering core principles and real-world techniques. Updated content highlights the impact of technology, data analytics, digital platforms, NIL policies, and AI-enhanced ticketing, offering a balanced blend of theory and practice for the evolving industry.

Media Books     Loose-leaf   (Release as loose paper)
Released September 29, 2025
ISBN13 9781718228139
Publishers Human Kinetics Publishers
Pages 440
Dimensions 220 × 300 × 10 mm   ·   1.23 kg
Language English  

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