Green Consumerism: Perspectives, Sustainability, and Behavior - - Books - Apple Academic Press Inc. - 9781771886949 - November 15, 2018
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Green Consumerism: Perspectives, Sustainability, and Behavior 1st edition

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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

375 pages, 3 Illustrations, color; 19 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 15, 2018
ISBN13 9781771886949
Publishers Apple Academic Press Inc.
Pages 380
Dimensions 241 × 162 × 31 mm   ·   750 g
Language English  
Editor Duhan, Punita
Editor Malyan, Ruchika Singh

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