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Events as a Strategic Marketing Tool 2nd edition
Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)
Events as a Strategic Marketing Tool 2nd edition
Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
256 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 19, 2020 |
ISBN13 | 9781789242300 |
Publishers | CABI Publishing |
Pages | 256 |
Dimensions | 190 × 247 × 12 mm · 622 g |