Going Global: Enterprise 02.02 - Express Exec - Roger Cartwright - Books - John Wiley and Sons Ltd - 9781841123165 - April 3, 2002
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Roger Cartwright
Going Global: Enterprise 02.02 - Express Exec

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Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

118 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2002
ISBN13 9781841123165
Publishers John Wiley and Sons Ltd
Pages 128
Dimensions 126 × 164 × 11 mm   ·   204 g

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