Consumer Psychology: A Life Span Developmental Approach - Brian M. Young - Books - Springer Nature Switzerland AG - 9783030081294 - January 26, 2019
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Brian M. Young
Consumer Psychology: A Life Span Developmental Approach Softcover Reprint of the Original 1st 2018 edition

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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.

354 pages, XII, 354 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2019
ISBN13 9783030081294
Publishers Springer Nature Switzerland AG
Pages 354
Dimensions 150 × 220 × 10 mm   ·   439 g
Language German  

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