Consumer Psychology: A Life Span Developmental Approach - Brian M. Young - Books - Springer International Publishing AG - 9783319909103 - July 16, 2018
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Brian M. Young
Consumer Psychology: A Life Span Developmental Approach 2018 edition

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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.

354 pages, XII, 354 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2018
ISBN13 9783319909103
Publishers Springer International Publishing AG
Pages 354
Dimensions 219 × 156 × 28 mm   ·   576 g
Language French  

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