Conjoint Measurement: Methods and Applications - Anders Gustafsson - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540714033 - September 19, 2007
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Anders Gustafsson
Conjoint Measurement: Methods and Applications 4th ed. 2007 edition

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Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.

373 pages, 39 black & white illustrations, 68 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 19, 2007
ISBN13 9783540714033
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 373
Dimensions 163 × 244 × 26 mm   ·   700 g
Language German  
Editor Gustafsson, Anders
Editor Herrmann, Andreas
Editor Huber, Frank

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