Conjoint Measurement: Methods and Applications - Anders Gustafsson - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642090561 - October 15, 2010
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Anders Gustafsson
Conjoint Measurement: Methods and Applications Softcover reprint of hardcover 4th ed. 2007 edition

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A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

373 pages, 39 black & white illustrations, 68 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2010
ISBN13 9783642090561
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 373
Dimensions 155 × 235 × 20 mm   ·   587 g
Language German  
Editor Gustafsson, Anders
Editor Herrmann, Andreas
Editor Huber, Frank

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