Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment - Applied Marketing Science / Angewandte Marketingforschung - Christian Lucas - Books - Springer - 9783658076832 - November 7, 2014
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Christian Lucas
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment - Applied Marketing Science / Angewandte Marketingforschung 2015 edition

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Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

185 pages, 23 black & white illustrations, 19 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2014
ISBN13 9783658076832
Publishers Springer
Pages 185
Dimensions 148 × 210 × 12 mm   ·   281 g
Language English  

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