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Innovatives und digitales Marketing in der Praxis: Insights, Strategien und Impulse fur Unternehmen Christian Lucas 1. Aufl. 2023 edition
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Innovatives und digitales Marketing in der Praxis: Insights, Strategien und Impulse fur Unternehmen
Christian Lucas
Die Autor:innen, allesamt Hochschuldozierende und praxiserfahrene Marketingexpert:innen, betrachten dabei die Auswirkungen der kontinuierlichen Vernetzung und Digitalisierung im gesamten Marketingprozess – und geben Antworten auf folgende Fragen: Welche Auswirkungen hat die Digitalisierung auf die Kund:innen?
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2023 |
| ISBN13 | 9783658382094 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 513 |
| Dimensions | 150 × 220 × 10 mm · 861 g |
| Language | German |
| Editor | Lucas, Christian |
| Editor | Schuster, Gabriele |
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