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B2B eCommerce: Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel Gerrit Heinemann 1. Aufl. 2020 edition
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B2B eCommerce: Grundlagen, Geschaftsmodelle und Best Practices im Business-to-Business Online-Handel
Gerrit Heinemann
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 7, 2019 |
| ISBN13 | 9783658273668 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 226 |
| Dimensions | 150 × 220 × 10 mm · 394 g |
| Language | German |
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