B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade - Gerrit Heinemann - Books - Springer - 9783658385279 - November 12, 2022
In case cover and title do not match, the title is correct

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade 1st ed. 2023 edition

Gerrit Heinemann

Price
Íkr 10,959
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 15 - 25

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade 1st ed. 2023 edition

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.

205 pages, 1 Illustrations, black and white; XV, 205 p. 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 12, 2022
ISBN13 9783658385279
Publishers Springer
Pages 205
Dimensions 170 × 244 × 16 mm   ·   396 g
Language English  
Show all

More by Gerrit Heinemann

See all of Gerrit Heinemann ( e.g. Paperback Book and Hardcover Book )