An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness - Neue Perspektiven Der Marktorientierten Unternehmensfuhrung - Nicolas Zacharias - Books - Gabler - 9783834933386 - September 8, 2011
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Nicolas Zacharias
An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness - Neue Perspektiven Der Marktorientierten Unternehmensfuhrung 2011 edition

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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

97 pages, 9 black & white illustrations, 12 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 8, 2011
ISBN13 9783834933386
Publishers Gabler
Pages 97
Dimensions 148 × 210 × 6 mm   ·   149 g
Language English   German  

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