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Luxury Marketing: A Challenge for Theory and Practice Klaus-peter Wiedmann 2013 edition
Luxury Marketing: A Challenge for Theory and Practice
Klaus-peter Wiedmann
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.
500 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 7, 2012 |
| ISBN13 | 9783834943989 |
| Publishers | Gabler |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 416 |
| Dimensions | 177 × 244 × 26 mm · 839 g |
| Editor | Hennigs, Nadine |
| Editor | Wiedmann, Klaus-Peter |
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