Segmentation in Social Marketing: Process, Methods and Application - - Books - Springer Verlag, Singapore - 9789811018336 - October 28, 2016
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Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition

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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

220 pages, 23 black & white illustrations, 28 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2016
ISBN13 9789811018336
Publishers Springer Verlag, Singapore
Pages 214
Dimensions 242 × 165 × 19 mm   ·   489 g
Editor Dietrich, Timo
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn