Segmentation in Social Marketing: Process, Methods and Application - - Books - Springer Verlag, Singapore - 9789811094576 - June 16, 2018
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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition

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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

214 pages, 28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2018
ISBN13 9789811094576
Publishers Springer Verlag, Singapore
Pages 214
Dimensions 150 × 220 × 10 mm   ·   341 g
Editor Dietrich, Timo
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn