Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach - Wei Feng - Books - Springer Verlag, Singapore - 9789811044687 - June 21, 2017
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach 1st ed. 2017 edition

Wei Feng

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach 1st ed. 2017 edition

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

152 pages, 9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2017
ISBN13 9789811044687
Publishers Springer Verlag, Singapore
Pages 152
Dimensions 424 g
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