Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach - Wei Feng - Books - Springer Verlag, Singapore - 9789811351471 - December 9, 2018
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Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach Softcover reprint of the original 1st ed. 2017 edition

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

152 pages, 9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2018
ISBN13 9789811351471
Publishers Springer Verlag, Singapore
Pages 152
Dimensions 150 × 220 × 10 mm   ·   265 g

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