Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach - Wei Feng - Books - Springer Verlag, Singapore - 9789811351471 - December 9, 2018
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach Softcover reprint of the original 1st ed. 2017 edition

Wei Feng

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo: An Integrated Sociolinguistics Approach Softcover reprint of the original 1st ed. 2017 edition

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

152 pages, 9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2018
ISBN13 9789811351471
Publishers Springer Verlag, Singapore
Pages 152
Dimensions 265 g
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