Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals - Sara Dolnicar - Books - Springer Verlag, Singapore - 9789811088179 - August 3, 2018
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Sara Dolnicar
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals 2018 edition

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

324 pages, 85 Tables, color; 50 Illustrations, color; 70 Illustrations, black and white; XXIII, 324

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2018
ISBN13 9789811088179
Publishers Springer Verlag, Singapore
Pages 324
Dimensions 242 × 165 × 18 mm   ·   730 g

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