Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals - Sara Dolnicar - Books - Springer Verlag, Singapore - 9789811342486 - January 19, 2019
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Sara Dolnicar
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Softcover Reprint of the Original 1st 2018 edition

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

324 pages, 85 Tables, color; 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 19, 2019
ISBN13 9789811342486
Publishers Springer Verlag, Singapore
Pages 324
Dimensions 150 × 220 × 10 mm   ·   601 g

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