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Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition
Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition
While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.
282 pages, 19 Illustrations, color; XIV, 282 p. 19 illus. in color.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 27, 2018 |
ISBN13 | 9789811091681 |
Publishers | Springer Verlag, Singapore |
Pages | 282 |
Dimensions | 506 g |
Editor | Conduit, Jodie |
Editor | Plewa, Carolin |