Making a Difference Through Marketing: A Quest for Diverse Perspectives - - Books - Springer Verlag, Singapore - 9789811091681 - May 27, 2018
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Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition

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Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition

While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.

282 pages, 19 Illustrations, color; XIV, 282 p. 19 illus. in color.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2018
ISBN13 9789811091681
Publishers Springer Verlag, Singapore
Pages 282
Dimensions 506 g
Editor Conduit, Jodie
Editor Plewa, Carolin