Entrepreneurship for the Creative and Cultural Industries - Discovering the Creative Industries - Kolb, Bonita M. (Lycoming College, USA) - Books - Taylor & Francis Ltd - 9780367419738 - April 9, 2020
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Kolb, Bonita M. (Lycoming College, USA)
Entrepreneurship for the Creative and Cultural Industries - Discovering the Creative Industries 2nd edition

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This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.

250 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2020
ISBN13 9780367419738
Publishers Taylor & Francis Ltd
Pages 258
Dimensions 235 × 156 × 13 mm   ·   367 g
Language English  

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